One in a hundred! Whereby the hundred in question are Germany’s most innovative SMEs, the crème de la crème – as reflected in the name of the award, the TOP 100. Today we’d like to turn the spotlight on one particular winner: Anton Debatin GmbH. Because, once again, our company has secured itself a place amongst the elite, thanks to its innovative excellence.

Rigorous trial by (the TOP 100) jury

One of the reasons that we are particularly happy to win this award is that the TOP 100 is the only independent award for innovation management in Germany. Applicants have to be willing to let the jury probe the deepest depths of their company, and are meticulously scrutinised in five different categories. Professor Nikolaus Franke, director of research for the study, helped to develop the accompanying questionnaires – which are certainly not for the academically faint-hearted!

DEBATIN solutions are without equal

“We’re truly proud to win this award,” summarises DEBATIN’s CEO Thomas Rose. Specifically, he believes it pays tribute to the company’s ongoing efforts to provide customers with solutions that are as individual as they are planet-friendly. “Innovations like our DEBA-AIR® PCR air-bubble bags, which are made of post-consumer recycled material, are helping our company flourish,” he explains. “We’ve even managed to reduce their thickness without compromising the level of protection they offer their contents. Or for another example of our innovative strength, look at the unique packaging solutions we’ve developed for medical labs,” he adds, singling out just one more of DEBATIN’s many innovations.

Our innovation experts Oliver Tröber and Timo Eisermann stand for the entire DEBATEAM: “we’re delighted to win this award”.

Routine & habit – not our style

Other “ingredients” that Thomas Rose believes helped the company win its place in the TOP 100 include our agile approach, our ability to respond swiftly to the market, and the excellent rapport we enjoy with our customers. “Quite literally in record time, we checked everything for our customers in the UK to make sure they’re definitely exempt from the Plastic Packaging Tax (German Only) when they use our products,” he tells us.

DEBAYOURS® – investing in innovative power

By winning a place in the TOP 100, DEBATIN proves that neither routine nor habit rule the roost at the company site in Bruchsal. On the contrary, the entire DEBATEAM is accustomed to questioning the status quo, thinking creatively outside the box and successfully launching innovative new ideas. “The best example for this is our newly established brand DEBAYOURS®,” says Thomas Rose. “It proves to our customers that we have a keen understanding of the processes they use.”

On 23 June 2023, the well-known physicist and science journalist Ranga Yogeshwar will personally congratulate DEBATIN on their success at the award ceremony in Augsburg.